Articles, Ask a Pro

This is the common-sense article Stuart wrote for the UK national 'You and Your Wedding' magazine for their 'Ask a Pro' series.

There are no substitutes for beautifully printed and carefully composed wedding photographs. The pictures provide a permanent record of the day that you have so keenly planned.

Until recently, posed, formal photography of the main wedding participants was the only option. Nowadays, many couples look for a fresher, livelier style that reflects the atmosphere and feelings of the day, documenting and recording the events rather than creating them. This is reportage, informal or journalistic photography. An 'as it happens' record, unobtrusively recording the actual events of the day.

The photographer remains in the background and interrupts only briefly (if at all) to take a limited number of pre-arranged groups. Many photographs are taken, but with little imposition upon the smooth running of the day. The incidents that the formal shots miss are captured in a timeless style. If your wedding will be relaxed, if you dislike posing or simply want to enjoy every minute of your day, informal photography is for you.

Some formal photographs are essential and to be recommended. However, many brides are not aware that there is an alternative to completely traditional images and long sessions, the biggest single complaint heard about wedding photography. To do well, traditional photography does take time. However, it should be possible in three half hour slots at home, church and reception, to take a wide variety of excellent formal photographs. This will not impinge upon the guests. The splitting of the session into manageable 'bites' takes away the sense of waiting.

Always try to meet photographers. Simply comparing prices gives no indication of style and quality. When viewing work, look for life in the images, a sense of occasion and the emotions of the day being conveyed. Any poses should look natural and not stilted. There should be fresh, sharp colours or graphic black and white, now available from shots taken in colour. With larger companies, make sure that the photos you see were actually taken by the person who will attend your wedding. Check out the individual's membership of a professional organisation, qualifications and perhaps competition success.

Communication is essential so ask your photographer about the time issue and discuss the day fully. Agree what you expect to happen. Mention anything unusual. Most traditional photographers will take between 40 and 80 photos, some of which you then choose to have in an album. Expect to pay from a minimum of £650. Informal photographers take many more shots. Some offer an album or just prints, but expect to pay from £1000. In each case, 'package' deals are good. Your budgeting will not be surprised by unforeseen extras.

"Remember that bargain offers could mean lower quality or limited flexibility. You do indeed get what you pay for!"